Best Data Removal Services in 2026
Seven services that file opt-outs with data brokers and people-search sites, compared on yearly cost, sites covered and who handles the hard cases.
For most people in 2026, Incogni is the data removal service to buy first: its Standard plan costs $95.88 a year and files recurring opt-outs with 420+ data brokers. DeleteMe, at $129 a year, is the pick if you want a personal privacy expert and quarterly reports.
Optery is the budget route, with a free self-service tier and a Core plan at $39 a year. If you also want identity theft insurance, Aura includes removal from 425+ sites in its identity plans.
Key facts7 tools compared: Incogni, DeleteMe, Optery, Aura, EasyOptOuts, Privacy Bee, Kanary
- 7 tools compared: Incogni, DeleteMe, Optery, Aura, EasyOptOuts, Privacy Bee, Kanary
- DeleteMe (best for: People who want a personal privacy expert, not only software, handling their removals): 1 person $129/yr or $209 for 2 years. 2 people $229/yr. Family of 4 $329/yr.
- Optery (best for: Budget buyers who want to see their exposure free before paying for automated removals): Free self-service tier. Core $39/yr, Extended $149/yr, Ultimate $249/yr. Monthly from $3.99.
- Aura (best for: Households that want data removal bundled with credit monitoring and identity theft insurance): Individual $12/mo billed annually ($15 monthly). Family $32/mo billed annually. 14-day trial.
Buy the service whose coverage matches where your data actually shows up, then check whether a person or a script handles the sites that refuse. Data brokers repost profiles after an opt-out, so the useful product is a subscription that keeps filing, not a one-time sweep. This page prices seven services for one person on annual billing, with every figure read on the vendor's own pricing page on October 19, 2026.
Cyberpresso data: this newsletter reaches 28,000+ security professionals, with an average open rate of 31% as of November 1, 2026. Those readers are the people attackers research first, and people-search profiles are where that research usually starts.
Toolradar data: Toolradar, the software directory we run, tracks 51 privacy management tools as of October 19, 2026, and 41% of them are free, freemium or open source. Paid removal services are the minority in that category, which is why most of the picks below charge a yearly fee and only one keeps a free tier.
| Service | Best for | One person, annual billing | Sites covered |
|---|---|---|---|
| Incogni | Most people | Standard, billed yearly | 420+ data brokers |
| DeleteMe | A personal privacy expert | 1 year, 1 person | Major data broker sites, new opt-outs added |
| Optery | Free start, cheap upgrade | Core, billed yearly | 375+ sites on Core |
| Aura | Removal plus identity insurance | Individual, monthly rate billed yearly | 425+ sites |
| EasyOptOuts | Lowest yearly bill | $19.99 a year | 200+ sites |
| Privacy Bee | Widest broker list | Essentials, about $8 a month billed yearly | 543 people-search sites |
| Kanary | High-risk individuals | Core, $250 a year | Search engines and data brokers |
Top Picks
Based on features, real-world fit, and value for money.
The broad automated default, with a clear upgrade if you need sites outside its broker list.
Standard $95.88/yr (420+ brokers). Unlimited $179.88/yr adds custom removals. Family from $191.88/yr.
Most people who want automated, recurring removals from data brokers at a mid-range price
The long-running staffed service, priced above the automated tools and sold in one- and two-year terms.
1 person $129/yr or $209 for 2 years. 2 people $229/yr. Family of 4 $329/yr.
People who want a personal privacy expert, not only software, handling their removals
Free self-service tier. Core $39/yr, Extended $149/yr, Ultimate $249/yr. Monthly from $3.99.
Budget buyers who want to see their exposure free before paying for automated removals
| Tool | Pricing | Best for |
|---|---|---|
| Incogni | Standard $95.88/yr (420+ brokers). Unlimited $179.88/yr adds custom removals. Family from $191.88/yr. | Most people who want automated, recurring removals from data brokers at a mid-range price |
| DeleteMe | 1 person $129/yr or $209 for 2 years. 2 people $229/yr. Family of 4 $329/yr. | People who want a personal privacy expert, not only software, handling their removals |
| Optery | Free self-service tier. Core $39/yr, Extended $149/yr, Ultimate $249/yr. Monthly from $3.99. | Budget buyers who want to see their exposure free before paying for automated removals |
| Aura | Individual $12/mo billed annually ($15 monthly). Family $32/mo billed annually. 14-day trial. | Households that want data removal bundled with credit monitoring and identity theft insurance |
| EasyOptOuts | $19.99/yr for one person. Removal from 200+ data brokers and people-search sites. | People who want the most visible people-search listings gone for the smallest yearly bill |
| Privacy Bee | Essentials about $8/mo billed annually. Pro about $16/mo. Signature about $67/mo. | Buyers who want the broadest list of brokers, including marketing and data enrichment firms |
| Kanary | Core $250/yr per account. Advanced $500/yr. Family members at 50% off. | Executives and targeted individuals who need social media and search engine coverage, not only brokers |
Pricing read from each vendor's own pricing page, checked Oct 2026. 1 of 7 publishes prices for some plans and quotes the rest.
Incogni
The broad automated default, with a clear upgrade if you need sites outside its broker list.
- Pricing
- Standard $95.88/yr (420+ brokers). Unlimited $179.88/yr adds custom removals. Family from $191.88/yr.
Best for: Most people who want automated, recurring removals from data brokers at a mid-range price
Pros
- Standard covers 420+ data brokers with recurring removals of multiple emails, addresses and phone numbers.
- Unlimited adds 3,000+ additional sites through unlimited custom requests, plus live phone support.
- A Family plan covers up to 5 members, and Protect bundles removal with up to $1 million in identity theft insurance in the US.
Cons
- Standard has no custom removal requests, so a profile on an uncovered site stays your job.
- The annual price is half the struck-through monthly-equivalent rate, so paying month to month costs about double.
DeleteMe
The long-running staffed service, priced above the automated tools and sold in one- and two-year terms.
- Pricing
- 1 person $129/yr or $209 for 2 years. 2 people $229/yr. Family of 4 $329/yr.
Best for: People who want a personal privacy expert, not only software, handling their removals
Pros
- Every plan includes a personal DeleteMe expert and quarterly privacy reports, and new opt-outs are added through the year at no extra cost.
- Bundles cut the per-person cost: two people pay $229 a year instead of two single plans.
- A two-year single plan lowers the yearly cost for people who already know they will keep it.
Cons
- Plans are sold in one- and two-year terms to US residents only, with no free tier to test the service first.
- The single-person price is about a third higher than Incogni Standard for a similar broker focus.
Optery
The only free tier here, plus a cheap automated plan and a high-end tier with human help.
- Pricing
- Free self-service tier. Core $39/yr, Extended $149/yr, Ultimate $249/yr. Monthly from $3.99.
Best for: Budget buyers who want to see their exposure free before paying for automated removals
Pros
- Free Basic gives an exposure report with screenshots and self-service removal tools, with no credit card.
- Core automates monthly removals from 375+ sites at the second-lowest yearly price in this ranking.
- Extended assigns a human Privacy Agent and adds removal reports with before and after screenshots about every 90 days.
Cons
- Core removes only one name and one city and state per user, and has no human review.
- Site counts fall on every plan if you do not enable Expanded Reach, to 150+ on Core.
Aura
Not a removal specialist, but its identity plans now include removal from 425+ sites.
- Pricing
- Individual $12/mo billed annually ($15 monthly). Family $32/mo billed annually. 14-day trial.
Best for: Households that want data removal bundled with credit monitoring and identity theft insurance
Pros
- Data removal from 425+ data brokers, people-search sites, junk-mailers and Google results is in every identity plan.
- Individual includes $1 million in identity theft insurance and 3-bureau credit monitoring at the same price.
- A 14-day free trial applies to every plan, and annual plans carry a 60-day money-back guarantee.
Cons
- You pay for credit monitoring, antivirus and VPN even if removal is all you want.
- Aura publishes no removal-only plan, so the removal feature cannot be bought on its own.
EasyOptOuts
A fully automated, low-cost service that targets the most visible sites and nothing more.
- Pricing
- $19.99/yr for one person. Removal from 200+ data brokers and people-search sites.
Best for: People who want the most visible people-search listings gone for the smallest yearly bill
Pros
- One yearly price, the lowest of any paid service in this ranking.
- Opt-outs target 200+ of the most visible data brokers and people-search sites.
- EasyOptOuts says it asks for less personal information than rivals, and it is independent and self-funded.
Cons
- Removals are 100% automated, so there is no person to handle a stubborn site or a custom request.
- Rescans run every four months, so a relisted profile can stay up longer than on monthly services.
Privacy Bee
The widest broker catalog here, reaching past people-search sites into marketing and data brokers.
- Pricing
- Essentials about $8/mo billed annually. Pro about $16/mo. Signature about $67/mo.
Best for: Buyers who want the broadest list of brokers, including marketing and data enrichment firms
Pros
- Pro covers 1,256 brokers, including advertising, list, data enrichment and background check firms.
- Essentials covers 543 people-search sites and affiliates at the lowest Privacy Bee price.
- Essentials and Pro carry a 30-day money-back guarantee.
Cons
- The pricing page shows approximate monthly rates and does not print the yearly charge.
- Signature, the white-glove tier, costs several times Pro and is aimed at people in active crisis.
Kanary
A risk-based service priced for people with a real threat model, well above consumer plans.
- Pricing
- Core $250/yr per account. Advanced $500/yr. Family members at 50% off.
Best for: Executives and targeted individuals who need social media and search engine coverage, not only brokers
Pros
- Core covers search engines and data brokers with monthly scans and managed removals.
- Advanced adds social media and AI and LLM sources, unlimited custom removals and attorney general escalation.
- Family members cost half price on either plan.
Cons
- Core costs more than the entry plan of every other service in this ranking.
- Team accounts for employees or clients require a minimum of 5 seats.
What it is
A data removal service files opt-out requests with data brokers and people-search sites on your behalf, then scans again and refiles when your profile reappears. It replaces dozens of manual forms with one yearly subscription.
How we compared: seven services a privacy-minded buyer would price, checked on each vendor's pricing page on October 19, 2026. The ranking weighs the yearly cost for one person, the number of sites covered on that plan, how often the service rescans, and whether a human handles custom requests. No hands-on removal tests are part of this page, and the method is on how we rate.
None of these services can remove public records such as property filings, news stories or your own social posts, so set expectations before you pay. They work on brokers that sell or publish profiles, which is where most phone numbers, home addresses and relatives' names leak from.
Why it matters
A people-search profile is the cheapest reconnaissance an attacker can buy. Your address, phone number, age and relatives in one listing are enough for a convincing phishing call, a SIM swap attempt or a pretext with your bank. Removing the listing does not stop a breach, but it raises the cost of targeting you specifically.
The catch is persistence. Brokers buy and resell the same data, so a profile removed in March can be back by summer. That is why every paid plan here bills yearly and rescans on a schedule, from monthly on Optery Core to every four months on EasyOptOuts.
Coverage counts are not comparable across vendors. Incogni counts data brokers, Privacy Bee splits people-search sites from broader marketing and list brokers, and Optery's count drops on every plan if you do not enable its Expanded Reach option. Read what the number includes before you pay for the bigger one.
Removal is one layer of a wider defense. Pair it with breach alerts from the dark web monitoring tools ranking if your email or passwords are already circulating.
Key features to look for
Pricing
Compare the yearly charge, because every service here discounts annual billing. Figures were read on each vendor's pricing page on October 19, 2026: Incogni, DeleteMe, Optery, Aura, EasyOptOuts, Privacy Bee, and Kanary.
Incogni prints its yearly charge next to a struck-through figure twice as high, which is what twelve months on monthly billing would cost. Optery's yearly switch saves 17%, Aura's annual rate is $3 a month below its monthly price on Individual, and DeleteMe sells only one- and two-year terms.
Our arithmetic for one person, year one: EasyOptOuts is the cheapest paid option, Optery Core is next, and Incogni Standard comes in under DeleteMe by $33.12. Aura Individual at its annual rate works out to $144 for the year, which buys identity monitoring and insurance as well as removal.
For a household, the bundles change the order. DeleteMe's family plan covers 4 people, which is $82.25 per person, and Incogni Family covers up to 5 members, which is $38.38 per person if all five slots are used.
Custom requests are where prices jump. Incogni Unlimited nearly doubles Standard, Optery Ultimate costs over six times Core, and Kanary Advanced doubles Core, so only pay for that tier if you already know a profile sits outside the automated list. The Incogni pricing breakdown and DeleteMe pricing breakdown cover those plans in more depth.
| Plan | Price | Best for |
|---|---|---|
| Incogni Standard | $95.88/yr | 420+ data brokers, recurring removals, multiple emails, addresses and phones |
| Incogni Unlimited | $179.88/yr | Adds 3,000+ sites through unlimited custom requests and live phone support |
| Incogni Family | $191.88/yr | Standard coverage for up to 5 members with family account management |
| Incogni Protect (US only) | $248.88/yr | Unlimited removals plus up to $1 million identity theft insurance and credit monitoring |
| DeleteMe, 1 person | $129/yr or $209 per 2 years | Quarterly privacy reports, new opt-outs added through the year |
| DeleteMe, 2 people | $229/yr or $349 per 2 years | Same service for a couple on one plan |
| DeleteMe, 4 people | $329/yr or $499 per 2 years | Family bundle for four people |
| Optery Free Basic | Free | Exposure report with screenshots and self-service removal tools |
| Optery Core | $39/yr or $3.99/mo | Automated monthly removals from 375+ sites, one name and city |
| Optery Extended | $149/yr or $14.99/mo | 555+ sites, name variations, human Privacy Agent, removal reports |
| Optery Ultimate | $249/yr or $24.99/mo | 625+ sites and unlimited custom requests across 940+ sites |
| Aura Individual | $12/mo yearly or $15/mo | 1 adult, removal from 425+ sites, $1 million insurance, credit monitoring |
| Aura Family | $32/mo yearly or $50/mo | 5 adults and unlimited kids, $5 million insurance, removal included |
| EasyOptOuts | $19.99/yr | Automated opt-outs from 200+ sites, rescans every four months |
| Privacy Bee Essentials | About $8/mo, billed yearly | 543 people-search sites and affiliates |
| Privacy Bee Pro | About $16/mo, billed yearly | 1,256 brokers including marketing and data enrichment firms |
| Kanary Core | $250/yr | Search engines and data brokers, monthly scans, managed removals |
| Kanary Advanced | $500/yr | Adds social media and AI sources, unlimited custom removals |
Who it's for
Buy Incogni if you want removals to run without thinking about them and your exposure is mostly data brokers. Move to Unlimited only when a specific profile sits on a site the automated list does not cover. The DeleteMe vs Incogni comparison goes deeper on the top two.
Choose DeleteMe if you want a personal expert, not only scripts, handling your file and a quarterly report to show what came down. Choose Optery if you want to see your exposure free first, then pay a small yearly fee for the automated basics.
Choose Aura if you were going to buy identity theft protection anyway, because removal is now part of the plan. Read the Aura review and the Aura vs LifeLock comparison before you pick a tier, and see the identity theft protection ranking for rivals.
EasyOptOuts suits people who only want the most visible listings gone. Privacy Bee and Kanary are for buyers with a wider threat model, from marketing brokers to social media, and the budget that goes with it.
The bottom line
Incogni is the best data removal service for most people in 2026, with recurring removals from 420+ brokers at a yearly price under DeleteMe's. DeleteMe is the pick for a personal expert and quarterly proof, and Optery is the best way to start free or pay the least for automated monthly scans.
Aura is the right buy when identity theft protection is already on the list, EasyOptOuts when the smallest bill matters most, Privacy Bee when the broker list has to reach marketing and data enrichment firms, and Kanary when you have a real threat model and the budget for social media coverage.
Prices on this page are refreshed when a vendor changes its plans, so check the read date above before you compare it with a renewal notice.
Cite this: Cyberpresso, "Best Data Removal Services in 2026", October 2026.
Frequently asked questions
What is the best data removal service in 2026?
Incogni fits most people: its Standard plan costs $95.88 a year and runs recurring removals from 420+ data brokers. DeleteMe is the better choice if you want a personal privacy expert and quarterly reports, at $129 a year for one person, and Optery is the budget pick with a free tier.
How much does a data removal service cost?
As of October 19, 2026, paid plans for one person on annual billing run from $19.99 a year on EasyOptOuts to $250 a year on Kanary Core. Optery Core is $39 a year, Incogni Standard is under $100, and DeleteMe is $129. Monthly billing costs more on every service that offers it.
Is there a free data removal service?
Optery's Free Basic plan gives you an exposure report with screenshots and self-service tools to file opt-outs yourself, with no credit card. Automated removal on Optery starts with Core. Aura offers a 14-day free trial of its plans, which include removal, but no permanent free tier.
DeleteMe vs Incogni: which is better?
Can a data removal service remove everything about me online?
No. These services file opt-outs with data brokers and people-search sites, and some add Google search results or custom requests. They cannot remove public records such as property filings, news stories or your own social media posts, and some brokers ignore requests. Higher tiers like Incogni Unlimited and Optery Ultimate add custom requests for sites outside the automated list.
Is Aura a good data removal service?
Aura is a good choice if you also want identity theft protection, because every identity plan includes removal from 425+ sites alongside credit monitoring and insurance. It is a poor choice if removal is all you need, since it sells no removal-only plan. Aura's Toolradar profile is here.
Some offers on this page may be paid placements or contain affiliate links.
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