Expert Guide

Best Data Removal Services in 2026

Seven services that file opt-outs with data brokers and people-search sites, compared on yearly cost, sites covered and who handles the hard cases.

Product links may be affiliate links. How we rate 7 tools compared
TL;DR

For most people in 2026, Incogni is the data removal service to buy first: its Standard plan costs $95.88 a year and files recurring opt-outs with 420+ data brokers. DeleteMe, at $129 a year, is the pick if you want a personal privacy expert and quarterly reports.

Optery is the budget route, with a free self-service tier and a Core plan at $39 a year. If you also want identity theft insurance, Aura includes removal from 425+ sites in its identity plans.

Key facts7 tools compared: Incogni, DeleteMe, Optery, Aura, EasyOptOuts, Privacy Bee, Kanary
  • Updated: October 19, 2026
  • Top pick: Incogni (best for: Most people who want automated, recurring removals from data brokers at a mid-range price)
  • Top pick price as of October 19, 2026: Incogni: Standard $95.88/yr (420+ brokers). Unlimited $179.88/yr adds custom removals. Family from $191.88/yr.
  • 7 tools compared: Incogni, DeleteMe, Optery, Aura, EasyOptOuts, Privacy Bee, Kanary
  • DeleteMe (best for: People who want a personal privacy expert, not only software, handling their removals): 1 person $129/yr or $209 for 2 years. 2 people $229/yr. Family of 4 $329/yr.
  • Optery (best for: Budget buyers who want to see their exposure free before paying for automated removals): Free self-service tier. Core $39/yr, Extended $149/yr, Ultimate $249/yr. Monthly from $3.99.
  • Aura (best for: Households that want data removal bundled with credit monitoring and identity theft insurance): Individual $12/mo billed annually ($15 monthly). Family $32/mo billed annually. 14-day trial.

Buy the service whose coverage matches where your data actually shows up, then check whether a person or a script handles the sites that refuse. Data brokers repost profiles after an opt-out, so the useful product is a subscription that keeps filing, not a one-time sweep. This page prices seven services for one person on annual billing, with every figure read on the vendor's own pricing page on October 19, 2026.

Cyberpresso data: this newsletter reaches 28,000+ security professionals, with an average open rate of 31% as of November 1, 2026. Those readers are the people attackers research first, and people-search profiles are where that research usually starts.

Toolradar data: Toolradar, the software directory we run, tracks 51 privacy management tools as of October 19, 2026, and 41% of them are free, freemium or open source. Paid removal services are the minority in that category, which is why most of the picks below charge a yearly fee and only one keeps a free tier.

Data removal services for one person, read on each vendor's pricing page on October 19, 2026
ServiceBest forOne person, annual billingSites covered
IncogniMost peopleStandard, billed yearly420+ data brokers
DeleteMeA personal privacy expert1 year, 1 personMajor data broker sites, new opt-outs added
OpteryFree start, cheap upgradeCore, billed yearly375+ sites on Core
AuraRemoval plus identity insuranceIndividual, monthly rate billed yearly425+ sites
EasyOptOutsLowest yearly bill$19.99 a year200+ sites
Privacy BeeWidest broker listEssentials, about $8 a month billed yearly543 people-search sites
KanaryHigh-risk individualsCore, $250 a yearSearch engines and data brokers

Top Picks

Based on features, real-world fit, and value for money.

#1 Top pick

Incogni

The broad automated default, with a clear upgrade if you need sites outside its broker list.

Pricing

Standard $95.88/yr (420+ brokers). Unlimited $179.88/yr adds custom removals. Family from $191.88/yr.

Best for

Most people who want automated, recurring removals from data brokers at a mid-range price

#2

DeleteMe

The long-running staffed service, priced above the automated tools and sold in one- and two-year terms.

Pricing

1 person $129/yr or $209 for 2 years. 2 people $229/yr. Family of 4 $329/yr.

Best for

People who want a personal privacy expert, not only software, handling their removals

#3

Optery

The only free tier here, plus a cheap automated plan and a high-end tier with human help.

Pricing

Free self-service tier. Core $39/yr, Extended $149/yr, Ultimate $249/yr. Monthly from $3.99.

Best for

Budget buyers who want to see their exposure free before paying for automated removals

Best Data Removal Services in 2026: 7 tools compared, updated Oct 2026
ToolPricingBest for
IncogniStandard $95.88/yr (420+ brokers). Unlimited $179.88/yr adds custom removals. Family from $191.88/yr.Most people who want automated, recurring removals from data brokers at a mid-range price
DeleteMe1 person $129/yr or $209 for 2 years. 2 people $229/yr. Family of 4 $329/yr.People who want a personal privacy expert, not only software, handling their removals
OpteryFree self-service tier. Core $39/yr, Extended $149/yr, Ultimate $249/yr. Monthly from $3.99.Budget buyers who want to see their exposure free before paying for automated removals
AuraIndividual $12/mo billed annually ($15 monthly). Family $32/mo billed annually. 14-day trial.Households that want data removal bundled with credit monitoring and identity theft insurance
EasyOptOuts$19.99/yr for one person. Removal from 200+ data brokers and people-search sites.People who want the most visible people-search listings gone for the smallest yearly bill
Privacy BeeEssentials about $8/mo billed annually. Pro about $16/mo. Signature about $67/mo.Buyers who want the broadest list of brokers, including marketing and data enrichment firms
KanaryCore $250/yr per account. Advanced $500/yr. Family members at 50% off.Executives and targeted individuals who need social media and search engine coverage, not only brokers

Pricing read from each vendor's own pricing page, checked Oct 2026. 1 of 7 publishes prices for some plans and quotes the rest.

1 Incogni logo
Top Pick

Incogni

The broad automated default, with a clear upgrade if you need sites outside its broker list.

Pricing
Standard $95.88/yr (420+ brokers). Unlimited $179.88/yr adds custom removals. Family from $191.88/yr.

Best for: Most people who want automated, recurring removals from data brokers at a mid-range price

Pros

  • Standard covers 420+ data brokers with recurring removals of multiple emails, addresses and phone numbers.
  • Unlimited adds 3,000+ additional sites through unlimited custom requests, plus live phone support.
  • A Family plan covers up to 5 members, and Protect bundles removal with up to $1 million in identity theft insurance in the US.

Cons

  • Standard has no custom removal requests, so a profile on an uncovered site stays your job.
  • The annual price is half the struck-through monthly-equivalent rate, so paying month to month costs about double.
2 DeleteMe logo

DeleteMe

The long-running staffed service, priced above the automated tools and sold in one- and two-year terms.

Pricing
1 person $129/yr or $209 for 2 years. 2 people $229/yr. Family of 4 $329/yr.

Best for: People who want a personal privacy expert, not only software, handling their removals

Pros

  • Every plan includes a personal DeleteMe expert and quarterly privacy reports, and new opt-outs are added through the year at no extra cost.
  • Bundles cut the per-person cost: two people pay $229 a year instead of two single plans.
  • A two-year single plan lowers the yearly cost for people who already know they will keep it.

Cons

  • Plans are sold in one- and two-year terms to US residents only, with no free tier to test the service first.
  • The single-person price is about a third higher than Incogni Standard for a similar broker focus.
3 Optery logo

Optery

The only free tier here, plus a cheap automated plan and a high-end tier with human help.

Pricing
Free self-service tier. Core $39/yr, Extended $149/yr, Ultimate $249/yr. Monthly from $3.99.

Best for: Budget buyers who want to see their exposure free before paying for automated removals

Pros

  • Free Basic gives an exposure report with screenshots and self-service removal tools, with no credit card.
  • Core automates monthly removals from 375+ sites at the second-lowest yearly price in this ranking.
  • Extended assigns a human Privacy Agent and adds removal reports with before and after screenshots about every 90 days.

Cons

  • Core removes only one name and one city and state per user, and has no human review.
  • Site counts fall on every plan if you do not enable Expanded Reach, to 150+ on Core.
4 Aura logo

Aura

Not a removal specialist, but its identity plans now include removal from 425+ sites.

Pricing
Individual $12/mo billed annually ($15 monthly). Family $32/mo billed annually. 14-day trial.

Best for: Households that want data removal bundled with credit monitoring and identity theft insurance

Pros

  • Data removal from 425+ data brokers, people-search sites, junk-mailers and Google results is in every identity plan.
  • Individual includes $1 million in identity theft insurance and 3-bureau credit monitoring at the same price.
  • A 14-day free trial applies to every plan, and annual plans carry a 60-day money-back guarantee.

Cons

  • You pay for credit monitoring, antivirus and VPN even if removal is all you want.
  • Aura publishes no removal-only plan, so the removal feature cannot be bought on its own.
5 EasyOptOuts logo

EasyOptOuts

A fully automated, low-cost service that targets the most visible sites and nothing more.

Pricing
$19.99/yr for one person. Removal from 200+ data brokers and people-search sites.

Best for: People who want the most visible people-search listings gone for the smallest yearly bill

Pros

  • One yearly price, the lowest of any paid service in this ranking.
  • Opt-outs target 200+ of the most visible data brokers and people-search sites.
  • EasyOptOuts says it asks for less personal information than rivals, and it is independent and self-funded.

Cons

  • Removals are 100% automated, so there is no person to handle a stubborn site or a custom request.
  • Rescans run every four months, so a relisted profile can stay up longer than on monthly services.
6 Privacy Bee logo

Privacy Bee

The widest broker catalog here, reaching past people-search sites into marketing and data brokers.

Pricing
Essentials about $8/mo billed annually. Pro about $16/mo. Signature about $67/mo.

Best for: Buyers who want the broadest list of brokers, including marketing and data enrichment firms

Pros

  • Pro covers 1,256 brokers, including advertising, list, data enrichment and background check firms.
  • Essentials covers 543 people-search sites and affiliates at the lowest Privacy Bee price.
  • Essentials and Pro carry a 30-day money-back guarantee.

Cons

  • The pricing page shows approximate monthly rates and does not print the yearly charge.
  • Signature, the white-glove tier, costs several times Pro and is aimed at people in active crisis.
7

Kanary

A risk-based service priced for people with a real threat model, well above consumer plans.

Pricing
Core $250/yr per account. Advanced $500/yr. Family members at 50% off.

Best for: Executives and targeted individuals who need social media and search engine coverage, not only brokers

Pros

  • Core covers search engines and data brokers with monthly scans and managed removals.
  • Advanced adds social media and AI and LLM sources, unlimited custom removals and attorney general escalation.
  • Family members cost half price on either plan.

Cons

  • Core costs more than the entry plan of every other service in this ranking.
  • Team accounts for employees or clients require a minimum of 5 seats.

What it is

A data removal service files opt-out requests with data brokers and people-search sites on your behalf, then scans again and refiles when your profile reappears. It replaces dozens of manual forms with one yearly subscription.

How we compared: seven services a privacy-minded buyer would price, checked on each vendor's pricing page on October 19, 2026. The ranking weighs the yearly cost for one person, the number of sites covered on that plan, how often the service rescans, and whether a human handles custom requests. No hands-on removal tests are part of this page, and the method is on how we rate.

None of these services can remove public records such as property filings, news stories or your own social posts, so set expectations before you pay. They work on brokers that sell or publish profiles, which is where most phone numbers, home addresses and relatives' names leak from.

Why it matters

A people-search profile is the cheapest reconnaissance an attacker can buy. Your address, phone number, age and relatives in one listing are enough for a convincing phishing call, a SIM swap attempt or a pretext with your bank. Removing the listing does not stop a breach, but it raises the cost of targeting you specifically.

The catch is persistence. Brokers buy and resell the same data, so a profile removed in March can be back by summer. That is why every paid plan here bills yearly and rescans on a schedule, from monthly on Optery Core to every four months on EasyOptOuts.

Coverage counts are not comparable across vendors. Incogni counts data brokers, Privacy Bee splits people-search sites from broader marketing and list brokers, and Optery's count drops on every plan if you do not enable its Expanded Reach option. Read what the number includes before you pay for the bigger one.

Removal is one layer of a wider defense. Pair it with breach alerts from the dark web monitoring tools ranking if your email or passwords are already circulating.

Key features to look for

Recurring scans and refiling
Brokers relist removed profiles, so the service has to keep checking. Optery Core scans monthly, EasyOptOuts every four months, and Incogni and DeleteMe both run recurring removals through the year.
Custom removal requests
Sites outside the automated list need a person to file. Incogni puts unlimited custom requests on Unlimited, Optery on Ultimate after 30 days, and Kanary on Advanced. Entry plans usually leave these to you.
Human review
Some brokers ask for identity checks or ignore automated requests. DeleteMe assigns a personal expert and sends quarterly reports, Optery assigns a human Privacy Agent from Extended, and EasyOptOuts is fully automated by design.
Household pricing
Couples and families pay far less than separate plans. DeleteMe prices 2 and 4 people as bundles, Incogni's Family plan covers up to 5 members, and Aura's Family plan covers 5 adults.

Pricing

Compare the yearly charge, because every service here discounts annual billing. Figures were read on each vendor's pricing page on October 19, 2026: Incogni, DeleteMe, Optery, Aura, EasyOptOuts, Privacy Bee, and Kanary.

Incogni prints its yearly charge next to a struck-through figure twice as high, which is what twelve months on monthly billing would cost. Optery's yearly switch saves 17%, Aura's annual rate is $3 a month below its monthly price on Individual, and DeleteMe sells only one- and two-year terms.

Our arithmetic for one person, year one: EasyOptOuts is the cheapest paid option, Optery Core is next, and Incogni Standard comes in under DeleteMe by $33.12. Aura Individual at its annual rate works out to $144 for the year, which buys identity monitoring and insurance as well as removal.

For a household, the bundles change the order. DeleteMe's family plan covers 4 people, which is $82.25 per person, and Incogni Family covers up to 5 members, which is $38.38 per person if all five slots are used.

Custom requests are where prices jump. Incogni Unlimited nearly doubles Standard, Optery Ultimate costs over six times Core, and Kanary Advanced doubles Core, so only pay for that tier if you already know a profile sits outside the automated list. The Incogni pricing breakdown and DeleteMe pricing breakdown cover those plans in more depth.

PlanPriceBest for
Incogni Standard$95.88/yr420+ data brokers, recurring removals, multiple emails, addresses and phones
Incogni Unlimited$179.88/yrAdds 3,000+ sites through unlimited custom requests and live phone support
Incogni Family$191.88/yrStandard coverage for up to 5 members with family account management
Incogni Protect (US only)$248.88/yrUnlimited removals plus up to $1 million identity theft insurance and credit monitoring
DeleteMe, 1 person$129/yr or $209 per 2 yearsQuarterly privacy reports, new opt-outs added through the year
DeleteMe, 2 people$229/yr or $349 per 2 yearsSame service for a couple on one plan
DeleteMe, 4 people$329/yr or $499 per 2 yearsFamily bundle for four people
Optery Free BasicFreeExposure report with screenshots and self-service removal tools
Optery Core$39/yr or $3.99/moAutomated monthly removals from 375+ sites, one name and city
Optery Extended$149/yr or $14.99/mo555+ sites, name variations, human Privacy Agent, removal reports
Optery Ultimate$249/yr or $24.99/mo625+ sites and unlimited custom requests across 940+ sites
Aura Individual$12/mo yearly or $15/mo1 adult, removal from 425+ sites, $1 million insurance, credit monitoring
Aura Family$32/mo yearly or $50/mo5 adults and unlimited kids, $5 million insurance, removal included
EasyOptOuts$19.99/yrAutomated opt-outs from 200+ sites, rescans every four months
Privacy Bee EssentialsAbout $8/mo, billed yearly543 people-search sites and affiliates
Privacy Bee ProAbout $16/mo, billed yearly1,256 brokers including marketing and data enrichment firms
Kanary Core$250/yrSearch engines and data brokers, monthly scans, managed removals
Kanary Advanced$500/yrAdds social media and AI sources, unlimited custom removals

Who it's for

Buy Incogni if you want removals to run without thinking about them and your exposure is mostly data brokers. Move to Unlimited only when a specific profile sits on a site the automated list does not cover. The DeleteMe vs Incogni comparison goes deeper on the top two.

Choose DeleteMe if you want a personal expert, not only scripts, handling your file and a quarterly report to show what came down. Choose Optery if you want to see your exposure free first, then pay a small yearly fee for the automated basics.

Choose Aura if you were going to buy identity theft protection anyway, because removal is now part of the plan. Read the Aura review and the Aura vs LifeLock comparison before you pick a tier, and see the identity theft protection ranking for rivals.

EasyOptOuts suits people who only want the most visible listings gone. Privacy Bee and Kanary are for buyers with a wider threat model, from marketing brokers to social media, and the budget that goes with it.

Mistakes to avoid
×Buying a one-time removal and assuming it lasts, because brokers relist profiles and only recurring scans catch them.
×Comparing site counts as if they meant the same thing, when one vendor counts brokers and another counts only people-search sites.
×Paying monthly when the annual plan is far cheaper, sometimes half the price on Incogni.
×Buying separate single plans for a couple or a family instead of the household bundle.
Expert tips
→Start with Optery's free exposure report to see where you appear before choosing a paid plan.
→Sign the authorization a service offers, such as Privacy Bee's optional limited power of attorney, which it says raises takedown success rates.
→Remove family members at the same address too, because a relative's profile often lists yours.
→Pair removal with a credit freeze and breach alerts, since removal hides your profile but does not stop leaked data from being used.

The bottom line

Incogni is the best data removal service for most people in 2026, with recurring removals from 420+ brokers at a yearly price under DeleteMe's. DeleteMe is the pick for a personal expert and quarterly proof, and Optery is the best way to start free or pay the least for automated monthly scans.

Aura is the right buy when identity theft protection is already on the list, EasyOptOuts when the smallest bill matters most, Privacy Bee when the broker list has to reach marketing and data enrichment firms, and Kanary when you have a real threat model and the budget for social media coverage.

Prices on this page are refreshed when a vendor changes its plans, so check the read date above before you compare it with a renewal notice.

Cite this: Cyberpresso, "Best Data Removal Services in 2026", October 2026.

Frequently asked questions

What is the best data removal service in 2026?

Incogni fits most people: its Standard plan costs $95.88 a year and runs recurring removals from 420+ data brokers. DeleteMe is the better choice if you want a personal privacy expert and quarterly reports, at $129 a year for one person, and Optery is the budget pick with a free tier.

How much does a data removal service cost?

As of October 19, 2026, paid plans for one person on annual billing run from $19.99 a year on EasyOptOuts to $250 a year on Kanary Core. Optery Core is $39 a year, Incogni Standard is under $100, and DeleteMe is $129. Monthly billing costs more on every service that offers it.

Is there a free data removal service?

Optery's Free Basic plan gives you an exposure report with screenshots and self-service tools to file opt-outs yourself, with no credit card. Automated removal on Optery starts with Core. Aura offers a 14-day free trial of its plans, which include removal, but no permanent free tier.

DeleteMe vs Incogni: which is better?

Incogni costs less for one person and covers 420+ data brokers with automated recurring removals. DeleteMe costs more but adds a personal privacy expert and quarterly reports, and its couple and family bundles are competitive. Profiles for both are on Toolradar: Incogni and DeleteMe.

Can a data removal service remove everything about me online?

No. These services file opt-outs with data brokers and people-search sites, and some add Google search results or custom requests. They cannot remove public records such as property filings, news stories or your own social media posts, and some brokers ignore requests. Higher tiers like Incogni Unlimited and Optery Ultimate add custom requests for sites outside the automated list.

Is Aura a good data removal service?

Aura is a good choice if you also want identity theft protection, because every identity plan includes removal from 425+ sites alongside credit monitoring and insurance. It is a poor choice if removal is all you need, since it sells no removal-only plan. Aura's Toolradar profile is here.

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