Incogni Pricing 2026: Standard, Unlimited and Family Plans

Incogni costs $7.99 a month on its Standard plan when billed yearly, a single $95.88 charge, or $15.98 a month if you pay month to month. Unlimited, which adds custom removals from sites outside Incogni's broker list, costs $14.99 a month billed yearly. Family plans for up to 5 people start at $15.99 a month billed yearly.

Every figure here was read on Incogni's pricing page on 19 October 2026. Our read: yearly billing is the only sensible way to buy Incogni, because the service works by repeating removal requests, and the monthly price is exactly double.

Prices are in US dollars, and Incogni notes that VAT or sales tax may apply at checkout. Every plan carries a 30-day money-back guarantee.

Toolradar data: Toolradar, the software directory we run, compares Incogni with 51 privacy management tools, and 41% of them offer a free plan, as of October 2026. Incogni is not one of them: there is no free tier, only the refund window.

What does the Standard plan cover?

Standard is Incogni's automated service. It sends opt-out requests to the 420+ data brokers Incogni covers, handles multiple emails, addresses and phone numbers per person, and repeats the requests so a broker that re-lists you gets asked again. Every plan also includes monthly progress reports and 24/7 live chat support.

The limit is the list. Standard only works on brokers Incogni already covers, so if you find your home address on a site outside that list, Standard cannot request its removal. Incogni says some brokers comply within hours and others take weeks, and its dashboard shows the expected time per broker, so the first month is a waiting period rather than a fix.

For most people worried about people-search sites and marketing databases, Standard is the plan to start with, because Incogni builds its automated list from both public people-search sites and private data brokers that never show up in a search.

Is Unlimited worth the extra $84 a year?

Unlimited adds what Incogni calls custom removals: you point its privacy specialists at a page exposing your data, and they work to remove it, across 3,000+ additional sites and with no cap on requests. It also adds live phone support.

Unlimited is worth it if you already know where you are exposed. A person dealing with a harasser, a public-facing professional whose address appears on niche directories, or anyone who has found their details on a site outside the broker list gets the most from it. For someone who only wants to stop marketing brokers trading their data, the automated coverage in Standard does the job, and the extra spend buys little.

When do Incogni's family plans pay off?

The family plans cover up to 5 people, the account holder plus four others, with one account to manage everyone. The question is how many people you need to cover before one family subscription beats separate ones.

Two people pay the same either way, and from three people the family plan wins. At five members, Family works out to $38.38 per person a year, and Family Unlimited to $55.18. For custom removals the threshold is lower still: two people on Family Unlimited already save $83.88 a year against two Unlimited plans.

These figures are our arithmetic on the yearly prices above. Monthly family billing doubles the cost, just as it does for single plans.

What does Incogni Protect add?

Protect is a US-only plan that bundles everything in Unlimited with identity theft protection. Incogni lists up to $1 million in identity theft insurance, up to $50,000 for cyber extortion, up to $10,000 for online fraud, 24/7 dark web monitoring, credit monitoring from TransUnion and credit freeze assistance.

On yearly billing, Protect costs $69 a year more than Unlimited. If you were planning to buy credit monitoring and insurance anyway, that $69 is the whole cost of adding them to the data removal you already pay for. If you already have identity theft cover through a card issuer, a bank or a password manager plan, you would be paying twice for the same protection. Our best identity theft protection list compares dedicated services, and the best dark web monitoring tools list covers monitoring on its own.

Above Protect, Incogni sells a Concierge service with a dedicated team that finds, removes and monitors your data, with a specialist you can call. It has its own page and is not priced on the main plan grid.

Cyberpresso's newsletter tracks data broker enforcement and privacy tool pricing, if you want the next change before your renewal comes up.

Monthly or yearly billing: where is the break-even?

Monthly billing costs exactly twice the yearly rate on every plan, which Incogni presents as a 50% saving. On Standard, six months of monthly billing equals one yearly payment. Pay monthly only if you plan to cancel within six months.

That rarely makes sense for this kind of service. Data brokers rebuild profiles from public records and other brokers, so Incogni's recurring requests are the point of the subscription. A one-off three-month sweep, at $47.94 on monthly Standard, requests removal of what is listed today but leaves nothing in place to catch the re-listings that follow.

Incogni vs DeleteMe on price

DeleteMe, which says it has removed personal data since 2011, prices by the year and by the number of people. Its pricing page listed these US prices on 19 October 2026, set here against Incogni's yearly billing.

Incogni is cheaper at every size on list price. A single person pays $33.12 less a year on Standard than on DeleteMe, and a four-person household pays $137.12 less on Incogni Family than on DeleteMe's four-person plan. DeleteMe also sells a two-year plan for one person at $209. It positions its service around privacy experts handling the removals, which is the feature Incogni reserves for its Unlimited tiers. The DeleteMe review and the Incogni review cover how each service works beyond price, and DeleteMe's profile on Toolradar lists more alternatives.

There is one more route to Incogni. Surfshark's One+ bundle includes data removal by Incogni alongside the VPN, while its Starter and One plans do not. On 19 October 2026, One+ was on a sale price of $107.73 for the first 27 months on Surfshark's pricing page. Our Surfshark pricing breakdown covers the renewal question that sale price leaves open, and the Surfshark review covers the VPN itself.

Costs and limits the pricing page does not headline

• Monthly billing doubles the price. Every plan's monthly rate is exactly twice its yearly rate.
• Tax on top. The page notes VAT or sales tax may apply, so the checkout total can exceed the listed price.
• Protect is US only. The other plans are supported in the US, UK, EU, Ireland, Canada, the Isle of Man, Switzerland, Norway, Iceland and Liechtenstein.
• Custom removals need an Unlimited tier. Standard and Family cover only the brokers on Incogni's list.
• No free plan. The 30-day money-back guarantee is the only way to try it; Incogni says it refunds the full amount if you contact support within 30 days of signing up.

Which Incogni plan should you buy?

Buy Standard on yearly billing if you are one person who wants data brokers to stop selling your profile; it is the cheapest plan here and covers the automated work. Choose Unlimited if you already know of specific sites exposing your address or phone number, and Family as soon as three people in your household need cover. Protect only makes sense in the US, and only if you do not already pay for identity theft insurance elsewhere.

For the wider picture, our Aura review covers an identity protection suite that also removes data, and Proton Pass pricing and 1Password pricing cover the password managers that reduce what a breach can expose in the first place.

Frequently asked questions

How much does Incogni cost per month?

Incogni Standard costs $7.99 a month billed yearly, charged as $95.88, or $15.98 a month on monthly billing. Unlimited costs $14.99 a month billed yearly or $29.98 monthly.

Does Incogni have a free plan or free trial?

No. Incogni has no free plan, but every plan has a 30-day money-back guarantee, with a full refund if you contact support within 30 days of signing up.

How much is the Incogni family plan?

The Family plan costs $15.99 a month billed yearly, or $191.88 a year, for up to 5 people. Family Unlimited, which adds custom removals, costs $22.99 a month billed yearly, or $275.88 a year.

Is Incogni cheaper than DeleteMe?

Yes, on list price. One person pays $95.88 a year on Incogni Standard against $129 on DeleteMe, and Incogni Family covers up to 5 people for less than DeleteMe's two-person plan.

What is the difference between Incogni Standard and Unlimited?

Standard sends automated removal requests to the 420+ brokers Incogni covers. Unlimited adds unlimited custom removal requests across 3,000+ additional sites, handled by Incogni's privacy specialists, plus live phone support.

Is Incogni Protect worth it?

Protect adds identity theft insurance up to $1 million, dark web monitoring and TransUnion credit monitoring to Unlimited, for $69 a year more on yearly billing. It is available only in the US.

How we priced this

Every price on this page was read on 19 October 2026 on Incogni's pricing page, with both its yearly and monthly rates, DeleteMe's pricing page for its US plans and Surfshark's pricing page for the One+ bundle. The family and break-even figures are our arithmetic on those list prices. The Toolradar figures come from Incogni's Toolradar record, October 2026. This page reads published prices and does not measure how many listings each service removes. Prices and sale offers change, so confirm them with Incogni before you buy.

Cite this: Cyberpresso, "Incogni Pricing 2026: Standard, Unlimited and Family Plans", November 2026.

Cyberpresso covers the security and privacy tools behind prices like these in its newsletter at cyberpresso.com.

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